FAKE PRODUCTS. Real Impact.
Whether you’re here to learn, teach, or get involved – you’re in the right place.
Our goal is to help Gen Z educate one another on the harmful effects of fake products.
We accomplish this in 3 ways:
01
InSTITUTIONAL COOPERATION
02
GEN Z
AMBASSADORS
03
COMMUNITY OUTREACH
PARTNERS
IN GOOD COMPANY…
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For our event at USC Gould we had the fortune of having Alaina Van Horn, Chief of Intellectual Property Enforcement at CBP speak. We also had the pleasure of interviewing Morgan McPherson, an attorney-advisor for CBP, for our podcast.
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Our founder, Domizio Beconcini was featured in the World Trademark Review for redefining IP awareness for upcoming generations.
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In 2025, INDICAM did an episode with Domizio Beconcini on GZAF for its podcast INDICAM ON AIR.
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GZAF hosted an event at USC that brought law students together to explore the real-world impact of counterfeit goods and the role of intellectual property in protecting creativity and innovation.
ABOUT GENZAGAINSTFAKES
“[a] youth-led initiative redefining IP awareness for tomorrow’s consumers.”
— Tim Lince, World Trademark ReviewWelcome to GenZAgainstFakes!
Hear from our founder, Domizio Beconcini.
I am a passionate teenager dedicated to raising awareness about the dangers of counterfeit products. My mission is to empower young consumers to make informed decisions and embrace authenticity in their purchases. I believe that by educating myself and my peers about the importance of genuine products, I can help create a community that values quality, creativity, and integrity.
At GenZAgainstFakes, I aim to inspire action and foster a culture that rejects counterfeits while supporting the brands who put their heart into their work.
Who We Are
We’re not here to simply talk about counterfeits, we’re here to change how the next generation thinks about them. Through education, advocacy, and peer-to-peer conversations, we help Gen Z understand the real impact of fake products.
Every event, partnership, and conversation is an opportunity to raise awareness and inspire action. Because when Gen Z knows what’s behind a fake, we can make better choices and create real change.
What we Teach
Understanding Counterfeits
We provide a lexicon about counterfeiting that GenZ can understand. We define counterfeits, explaining what they are and how they differ from genuine products. Counterfeits are fake branded items that imitate the design and quality of authentic products, often without the brand owner's consent.
The Gen Z Perspective
As the generation that buys the most counterfeits, Gen Z's relationship with these products is complex. We explore why many in this demographic are drawn to counterfeits, often due to financial constraints and the influence of social media. Most of All we want to speak with them and use this platform to engage GenZers in this discussion.
The Societal Impact
We delve into the broader consequences of counterfeiting, including health and safety risks associated with fake products, economic impacts on legitimate businesses, and the ethical considerations surrounding the support of counterfeit markets. This section emphasizes the importance of recognizing how purchasing decisions can affect not just individuals, but also communities and industries.
WHY IT MATTERS
Counterfeits are more than trademark infringements. Here’s why fighting against counterfeits is essential.
Unlike legitimate products, counterfeit products often lack quality control, posing serious health risks.
HEALTH & SAFETY RISKS
Purchasing fake products harms legitimate businesses, leading to lost revenue and job losses. This undermines the economy and prevents innovation.
ECONOMIC IMPACT
If the hard work of creating is not lawfully rewarded and freely exploitable, individuals and businesses will not be incentivized to innovate and create.
STIFLED CREAtivity
SUPPORTING CRIMINAL ORGANIZATIONS
Buying counterfeits is illegal and can support organized crime. Choosing authentic products helps combat these issues and promotes ethical practices.