https://ipprobe.global/2024/09/26/what-drives-gen-z-to-buy-counterfeits/

Our article on GenZ motivation to buy counterfeits has been published by IPProbe Blog. Check it out!

GenZagainstFakes is in the process of organizing educational and awareness raising events at schools in your neighborhood

GenzAgainstFakes! has been quoted in the article of Prof. Glyn Atwal “Luxury Brands in the Age of Counterfeit Culture“ publish by the Robin Report! Here the link to the article: https://therobinreport.com/luxury-brands-in-the-age-of-counterfeit-culture/

Domizio Beconcini, the founder of GenzAgainstFakes has partnered with INDICAM (www.indicam.org) to bring GenzAgainstFakes advocacy services to Italy and Europe. The cooperation will encompass a series of educational initiatives in Europe, including a project with the European IP office (EUIPO). Domizio was also interviewed by INDICAM Sara Bernabeo on January 8 2025. Lookout for the podcast that will be published soon.

On Friday, January 23, 2025, we met Mr. Conrad Wong, veteran anticounterfeiting and IP legal advisor with the United States Patent and Trademark Office. We will soon record a podcast with Mr. Wong on GenZ and Counterfeiting!

Domizio Beconcini writes an article about counterfeiting and GenZ for the Newsletter of INDICAM

GenZAgainstFakes founder Domizio Beconcini spoke about GenZ, trademarks and counterfeiting at an event organized by USC Gould School of Law and INTA Unreal Campaign along with amazing experts from US corporations and academics in the field of trademark law and counterfeiting.